- "Chunyan Where?" Chang The word, meaning Road to make Semiconductor Industry's current situation. Following the DRAM and Solar After a bleak industrial future, who also directed at the industry, Taiwan LED lighting manufacturers Industry may be into the winter. As required by the backlight is difficult to grasp, so the first quarter of next year the economy may look bad.
It is understood that Taiwan has a complete LED technology and patents, but the lack of mercury vapor lamps, energy saving bulbs and other industries, which makes LED Lighting Taiwan's strengths. Experts believe that Taiwan's LED lighting production capacity, and global manufacturers such as Philips、Osram So very close. If you do not seize this opportunity to take advantage of the ability, it is easy to miss with the world.
According to Strategies Unlimited statistics, South Korea, the LED output value from the beginning of 2009 has surpassed Taiwan, second only to Japan, ranked second in the world, Taiwan was pushed to third. One important reason is that the government underestimated the competition from international companies benefit. Such as DRAM and the past LED Panel Light Double Star has two trillion industry in Taiwan, but due to the neglect of South Korea's competition, leading to stand on the Taiwan lost a key opportunity for the world.
Experts believe that in the LED backlight market, the South Korean competitors backed by a TV panel makers, almost has the mostLED backlight Market, so that survival of Taiwan's smaller businesses. The future of Taiwan's LED industry must redouble our efforts in the LED lighting industry, coupled with the Government to give appropriate support to industry in Taiwan LED lighting industry to grasp opportunities.
Experts suggest that the Government should follow the example of China, Japan, Korea and other countries the practice of comprehensive public sector to accelerate replacement of interior lighting and street lights to LED lighting, and revise green building regulations, enforce the use of LED lighting. Because LED Light bulbs do not contain mercury, is the real green light, so the significance of more green buildings.
Tuesday, October 18, 2011
Korea dominated the LED backlighting market opportunities for Taiwan's LED lighting
Sunday, October 9, 2011
LED lighting suppliers plans increase capacity
According to DisplaySearch's latest Quarterly LED lighting suppliers and demand forecast report, LED applications continued to rise, lighting will gradually become the main application, expected usage in 2011 will grow 20% over 2010. 2010 LED backlighting and lighting revenue was 7.2 billion U.S. dollars, 2014 is expected to reach 12.7 billion U.S. dollars. LED Lighting manufacturers demand increase is the main driving force to achieve strong growth.
While suppliers are aware of this trend and has plans to increase capacity. We forecast 2011 global LED production capacity will reach 1,000 80 billion, 2013 will reach 2,000 27 billion.
LED overall market demand continues to increase, but decreased demand for LED backlighting, and began to shift towards LED street lighting supply applications. "DisplaySearch said Leo Liu, senior analyst," As the fourth quarter of 2010, the first quarter of 2011 and the second early LED-backlit TV inventory is high and sales slow, LED backlight market, thus reducing demand. However, we estimate demand for LED backlighting can be picked up in the third quarter and the highest level. "
Currently, LED backlighting in all small and medium-size LCD products, moving the PC penetration rate of nearly 100%, LCD monitors and LCD TV penetration has continued to increase, but reduce the number of each LED package. LED-backlit 2011, total demand for 45.9 billion. Since 2010, LED-backlit LCD TV to become a major application, accounting for 50% of demand, estimated in 2012 reached the highest value. But with the reduction in the number of each LED package, TV demand in 2013 will decline slightly.
While suppliers are aware of this trend and has plans to increase capacity. We forecast 2011 global LED production capacity will reach 1,000 80 billion, 2013 will reach 2,000 27 billion.
LED overall market demand continues to increase, but decreased demand for LED backlighting, and began to shift towards LED street lighting supply applications. "DisplaySearch said Leo Liu, senior analyst," As the fourth quarter of 2010, the first quarter of 2011 and the second early LED-backlit TV inventory is high and sales slow, LED backlight market, thus reducing demand. However, we estimate demand for LED backlighting can be picked up in the third quarter and the highest level. "
Currently, LED backlighting in all small and medium-size LCD products, moving the PC penetration rate of nearly 100%, LCD monitors and LCD TV penetration has continued to increase, but reduce the number of each LED package. LED-backlit 2011, total demand for 45.9 billion. Since 2010, LED-backlit LCD TV to become a major application, accounting for 50% of demand, estimated in 2012 reached the highest value. But with the reduction in the number of each LED package, TV demand in 2013 will decline slightly.
Weapon - LED lighting manufacturers industry
Compared to the popular some time ago, the most recent public opinion for the LED lighting manufacturers market gradually moving to rational.
In an article on "LED cool thinking under the boom", the music one hundred for Xiaobian that: LED lighting, good prospects, LED lighting will replace the traditional lighting in the next product, "How can the vision of this beautiful into reality, "Every moment has become involved in the production, processing and marketing of LED lighting products, merchants must think about.
As we all know, we and foreign counterparts, research and development in LED technology is not dominant, which is why the current market, there will be flooding in low-end products near high-end product but it is rare situation. High levels of foreign investment impact on the fragile products of the domestic market, monopolizing most of the market share. How can we Bode place? How can increasing competition in the LED market today, so that Yang has been long, to avoid our own weaknesses, the weaknesses into strengths, improve their market competitiveness? Le Bai Xiao Bian recommended for the majority of businesses can try the following three aspects:
First, ensure product quality seriously do
LED manufacturers to ensure the production of LED products, excellent quality, which is the follow-up to enter the LED market, a prerequisite for participation in competition in the industry. No technical advantage of us, if we can not guarantee the quality of their products, processes, and speak to compete with similar products, but even the market does not knock the doors open.
Either East or West, has "a sub-price goods," saying, and because we have been a "cheap" way to gain market share, while a large number of fake and shoddy products, the market objective existence, leading many consumers misunderstanding for domestic goods, under the same conditions and thus more likely to choose foreign similar products. So Le Bai Gong Xiao Bian that, if we can make the product in earnest, to ensure the quality of their products, not fraud, the trust of consumers, so that even if we lack the technology to do high-end products, but also to seize certain market share, continue to make business development and growth.
Second, market segmentation to customer needs as a guide
With excellent quality products at guaranteed a relatively stable market share, the music one hundred for small series that, LED production and sales of businesses can be broken down all of its markets, to the actual needs of customers for the production of guidance, to enhance their business competitiveness.
Market segmentation refers to marketers through market research, based on consumer needs and desires, buying behavior and buying habits and other differences, the overall market of a product into the market a number of consumer groups classification process. Each group is a consumer market segments, each segment is a tendency of consumers with similar needs groups composed.
For example, such as the now 80,90 for the manifestation of personality is concerned, for those distinctive, unique style of products are more popular. LED business may wish to match up, to design different from the traditional style lighting fixtures. Businesses have been made such as "floating balloon moon LED street lights face lights personalized car" (see below), and so on.
As the saying goes "a hero 3 help, a fence three pile." Since the state of the LED bulb supplier industry is also gradually improving industry standards, local governments or manufacturers are to develop standards according to their own operation, so now most domestic LED business has not formed an effective industry alliance, strong in foreign under the impact of the hands can easily lose market share. So Le Bai for Xiaobian that we need to have an 'hand in hand back "of the Industrial Union, in the snatch on the basis of market share can also effectively resist the high-tech products for foreign markets to erode. In addition, we also need to establish their own state-owned brand (must be based on excellent quality products), in order to facilitate and enhance consumer recognition for products, improve market Analysis of degree.
In summary, despite the current LED lighting suppliers market is more competitive, but it is not no way to respond to. Man proposes, God, our analysis only calm the market, and continuously improve their competitiveness to be able to fight in the brutal business to get a place.
In an article on "LED cool thinking under the boom", the music one hundred for Xiaobian that: LED lighting, good prospects, LED lighting will replace the traditional lighting in the next product, "How can the vision of this beautiful into reality, "Every moment has become involved in the production, processing and marketing of LED lighting products, merchants must think about.
As we all know, we and foreign counterparts, research and development in LED technology is not dominant, which is why the current market, there will be flooding in low-end products near high-end product but it is rare situation. High levels of foreign investment impact on the fragile products of the domestic market, monopolizing most of the market share. How can we Bode place? How can increasing competition in the LED market today, so that Yang has been long, to avoid our own weaknesses, the weaknesses into strengths, improve their market competitiveness? Le Bai Xiao Bian recommended for the majority of businesses can try the following three aspects:
First, ensure product quality seriously do
LED manufacturers to ensure the production of LED products, excellent quality, which is the follow-up to enter the LED market, a prerequisite for participation in competition in the industry. No technical advantage of us, if we can not guarantee the quality of their products, processes, and speak to compete with similar products, but even the market does not knock the doors open.
Either East or West, has "a sub-price goods," saying, and because we have been a "cheap" way to gain market share, while a large number of fake and shoddy products, the market objective existence, leading many consumers misunderstanding for domestic goods, under the same conditions and thus more likely to choose foreign similar products. So Le Bai Gong Xiao Bian that, if we can make the product in earnest, to ensure the quality of their products, not fraud, the trust of consumers, so that even if we lack the technology to do high-end products, but also to seize certain market share, continue to make business development and growth.
Second, market segmentation to customer needs as a guide
With excellent quality products at guaranteed a relatively stable market share, the music one hundred for small series that, LED production and sales of businesses can be broken down all of its markets, to the actual needs of customers for the production of guidance, to enhance their business competitiveness.
Market segmentation refers to marketers through market research, based on consumer needs and desires, buying behavior and buying habits and other differences, the overall market of a product into the market a number of consumer groups classification process. Each group is a consumer market segments, each segment is a tendency of consumers with similar needs groups composed.
For example, such as the now 80,90 for the manifestation of personality is concerned, for those distinctive, unique style of products are more popular. LED business may wish to match up, to design different from the traditional style lighting fixtures. Businesses have been made such as "floating balloon moon LED street lights face lights personalized car" (see below), and so on.
As the saying goes "a hero 3 help, a fence three pile." Since the state of the LED bulb supplier industry is also gradually improving industry standards, local governments or manufacturers are to develop standards according to their own operation, so now most domestic LED business has not formed an effective industry alliance, strong in foreign under the impact of the hands can easily lose market share. So Le Bai for Xiaobian that we need to have an 'hand in hand back "of the Industrial Union, in the snatch on the basis of market share can also effectively resist the high-tech products for foreign markets to erode. In addition, we also need to establish their own state-owned brand (must be based on excellent quality products), in order to facilitate and enhance consumer recognition for products, improve market Analysis of degree.
In summary, despite the current LED lighting suppliers market is more competitive, but it is not no way to respond to. Man proposes, God, our analysis only calm the market, and continuously improve their competitiveness to be able to fight in the brutal business to get a place.
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